Portland SEO Expert & Consultant
Getting your brand the search engine exposure it deserves
1 | What Is SEO?
SEO “search engine optimization" is the process of improving your website to increase its visibility and enable it to rank organically when people search for products or services related to your brand. Optimizing your website can be the single missing link preventing your website from ranking on the first page and even the #1 spot on Google. What does that mean from a traffic, lead, or revenue perspective? Let's look at the numbers...
90% of all traffic comes from the first page of Google
25% of the above 90%, click on 1st link on 1st page
<1% of traffic click links on pages 2-10 of Google
What would implementing a service that could drive such a significant increase in traffic mean for your business?
2 | Portland SEO Keyword Research & Competitor Analysis
Good Theory Media's team of Portland SEO experts starts the process by understanding what keywords your brand is hoping to target. Our team then conducts an in-depth competitor analysis, which helps us understand what keywords your competitors are targeting and ranking for. Our SEO company in Portland is a strong believer in reverse engineering success and modeling what is already working well for other business.
The keyword research & competitor analysis enables us to provide a list of suggested keywords to implement into your website that we believe have the potential to improve your site's ranking.
3 | On-Site SEO Code & Content Optimization
Completing On-Site Code & Content Optimization helps to optimize your website for search engine algorithms.
The code review process is to ensure nothing is fundamentally wrong or broken with your website. We then move into meta tag and meta description review, optimizing page titles, and ensuring website pages are being indexed correctly by Google. Finally, we look at images, videos, robots.txt, and sitemaps, making sure your site aligns with Google's Quality Evaluator Guidelines, improving the Google search algorithm, and offering searchers of your website an even better user experience.
The quality of your website's content is another major factor determining how your website ranks. The search engines continuously "crawl" your site's content checking for keywords, topical authority, page relevance, and ultimately deeming your site worthy of ranking.
Our team of copywriters works closely with your brand to make any content updates that are needed to optimize your website.
4 | On-Site Internal Link & Off-Site External Link Optimization
On-Site Internal linking is the process of hyperlinking to pages that exist within the same domain. Internal links help users navigate your site, as well as help Google locate, index, and understand the pages of your website. Strategically placing and optimizing these internal links passes page authority (page rank) to other pages on your website.
External Links or backlinks are hyperlinks living on other websites' domains that point back to pages on your website. Quality links from other websites act like popularity votes for your pages, increasing your website's credibility and discoverability, which gets referral traffic to your site and improves your site's ranking. Organically building out backlinks is an ongoing process, but at Good Theory Media, our team of Portland SEO experts earn, create, and build your backlink profile for you.
3 Steps to a Higher Rank on Google
When you’re not seeing the Google rankings and the success you want in your business, it’s time to talk to a Portland SEO expert.
Custom SEO Strategy
During the call, talk about your goals. Before you hang up, you’ll have the outline to a strategy that will lead you to top rankings
Start generating more traffic and more interest in your business. It’s 2023 and time to get a positive return on your investment.
Portland SEO Jumpstart $1000
Congratulations, you’ve launched your website! Now, let’s talk SEO. Think of your website as the body of a beautiful car. Sure, it’s great to look at, but it doesn’t do you much good without a great engine. Our Portland SEO Jumpstart package serves as that engine and a strong introduction to the world of Search Engine Optimization. This one time fee will aid in the pursuit of gathering new leads and generating real profit. Take advantage of our experience and expertise to truly start your website off on the right foot.
Install Google Analytics
Create XML Sitemap
Add ALT Tags
Create Page Title and Descriptions
Add Location to Google Maps
Add Business to 3 Local Directories
Install All-In-One-SEO Plugin
Rename Page URL’s
Social Share Buttons
*Price is based on a 5 page website. Additional pages are $100 each.
Portland SEO Packages
Frequently Asked Questions
How long does SEO take?
To answer this question depends greatly on where you are today, what SEO has been done before, and what your level of competition is like.
As a general rule of thumb, most websites on page 2 can be brought to the first page inside 3 months. As for a brand new website, you’re looking closer to 6+ months to get good first page rankings on competitive keywords.
During that time your leads and traffic will increase gradually and regularly, but the big wins are once you hit the top half of the first page.
Can you get me to #1 on Google?
Our team of Portland SEO experts will get you to the best possible position for your market, and flood your business with new organic quality traffic. From our years of SEO experience, it’s better to focus on ranking your business for the right keywords than just chasing #1’s. If #1 is possible for the right terms, then we’ll give it everything to get you there.
Will my results drop if I stop doing SEO?
SEO in Portland is much like going to the gym. After working out for 12-months straight, you’re going to be in great shape, and even if you stop for 3-months, you’re going to maintain a pretty good physique. However over time your results will drop off, and you’ll need a tune up.
The same is true for your SEO. Everything we do is permanent & long term, however with time your competition may work and out-rank you. If this happens after your campaign ends, simply give our SEO team a call and we will walk you through how we fix it.
What is the ROI on SEO?
Generally more than you could ever imagine. We’ve seen growth in online sales increase by 1000% in 16-months. However, the true value of working with a SEO agency in Portland is that the traffic and leads you acquire last for a very long time.