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Digital Marketing Agency In Portland

We scale health and wellness businesses with our full funnel marketing strategy

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Who We Are & What Motivates Us

Good Theory Media is a digital marketing agency in Portland. We serve health & wellness brands with our innovative full funnel marketing strategy. Focusing on Website Design, Social Media Marketing, Paid Media, and SEO services, we provide comprehensive and customized marketing strategy targeting all stages of the customer journey. 


Working with a health and wellness marketing agency specifically created for health clinics, fitness studios, nutrition brands, and beauty & personal care, will help you captivate your audience by telling your unique story. Our goal is to partner with purposeful brands to drive positive change through effective health and wellness marketing strategy.


Using a data-driven approach and providing complete transparency through all stages of the process, we can ensure both short and long-term success in this ever-changing health and wellness landscape. Ultimately, minimizing the complexities of marketing your own business, giving you the much-needed time back to focus on your passion, and the freedom to continue making an impact on the world.

The Minds Behind Good Theory

Believes stories make the everyday seem incredible | Builder of relationships through a customer-centric mindset | Outdoor enthusiast | Secretly thinks he’s Brad Pitt’s character from the movie A River Runs Through It

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Johnathan Newman
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Lidija Newman

Born in Serbia | Studied in London | Quite creative | Fascinated by the power of stories in making change | Exploring the best of what others have mastered and sharing her learnings so you can do the same | Constant learner

Health and Wellness Marketing Industries

With specialized health and wellness focused marketing plans, we support chiropractors, naturopaths, massage therapists, acupuncture clinics & more in the Portland area.

Health Clinics

Health and wellness-specific full funnel marketing strategy for Portland area yoga, barre, pilates, CrossFit and other fitness studios, tailored to capture your target clientele. 

Fitness Studios

Whether you are a supplement brand or nutritional food business, our digital marketing company in Portland can help take your wholesome nutrition product to the next level with our health and wellness marketing strategy.

Nutrition Products

As a health and wellness marketing agency in Portland, we will help you market your beauty & personal care brand with our purposeful, full funnel marketing strategy. 

Beauty & Personal Care

Health and Wellness Marketing Services

Optimize your social media strategy with targeted content that is true to your health and wellness branding and resonates with your online community. Share your mission, highlight your journey, and tell your story. 

Don't sweat the ever-changing algorithms. We'll make sure your health and wellness brand is the one they find wherever they're searching, however they're searching with our organic search engine optimization services.

We know who your dream customers are and where they're congregating. NOW, let's catch their attention with captivating and converting online advertisements... Hook, line, and sinker.

You only get one chance to make a good first impression. Your health and wellness website design should truly capture your brand and provide an online experience your customers will remember. 

Digital Marketing 7-Step Guide to Explode Sales
FREE 7-Step Plan to Explode Sales 

Implement this 7-step plan to jump-start your health and wellness brand's digital marketing strategy

Your 7-step plan is on the way!

Frequently Asked Questions

What is a digital marketing agency?

Digital marketing aims to target, reach out to, and build meaningful and lasting relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future. Our digital marketing agency in Portland offers many services such as website design, SEO, social media marketing, and paid media. A full service marketing agency in Portland may even offer logo design and web design services as well.

What are the benefits of marketing my health & wellness business?

Working with a health and wellness marketing agency in Portland offers several benefits, including honed expertise, deep understanding of your target audience, providing clarity of mission, and gaining access to a talented team of health and wellness experts. It allows you to better understand your customers, to reach them more effectively, and to build a strong, loyal following. 

What can a digital marketing agency do for me?

Just like no two business owners are the same, no two marketing strategies are either. As a digital marketing company in Portland, we are a team of experts when it comes to all things health and wellness marketing, social media, website design, and SEO. Prior to launching any marketing campaign, we aim to learn as much about your business as possible, your goals, your challenges, and your desires. We will define what success looks like for your business, and work tirelessly to achieve and exceed those goals.

I don’t have a website — can you help?

Yes, we can! Whether you are a health clinic, fitness studio, nutrition brand, or eco travel & retreat business, we can help. Our core services involve the development of compelling and high-converting websites, designed specifically for health and wellness businesses. As experts in the industry, our site developers, designers, and copywriters understand the unique needs of health and wellness branding today and will work hand-in-hand with you to deliver a comprehensive site that you and your customers will love.

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